Our Brand

Our new brand ad shows people living out their 'one day' ambitions and aims to inspire us to make the most of now, to act now and not put things off.

We all have those moments where we want to do a hundred and one things, whether they be small day to day things or big life changing aspirations.

Yet somehow we keep putting them off.

What are you waiting for?

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In conjunction with MCN and Ikon Communications, Vodafone have been able
to secure a sponsorship arrangement with the FOX8 programme, THE PHONE.

Here's a blurb on the show...

The Phone is a high-paced action/adventure reality series in which two complete strangers are plucked from their daily lives to compete in a cat and mouse game. In every episode, two new contestants must work together, but ultimately compete against one another, for the chance to win $25,000.

The sponsorship does not have your usual logos and product demos left, right and centre. Andee Branwhite says, "We're not interested in standard your-logo-goes-here sponsorships, or shoe-horning products into places that they don't fit. Everywhere that Vodafone appears in and around the show is relevant"

For example with the billboards, instead of the usual "Proudly brought
to you by Vodafone" message and standard cut down that usually makes up
billboard, we thought we'd do something a little different and make
bespoke billboards that play on the idea that The Phone would not be
possible without the support of Vodafone (who provided the phones, SIMS
and network coverage). A nice and slightly cheeky
way to view sponsorship!

Check out the final billboards above.

The show premiered Monday 19th January at 8:30pm on FOX8 and is now running Tuesdays at 7:30pm - don't miss it !

Our Christmas Brand campaign focuses on the universal truth that at Christmas you want to spend time with as many friends and family as you can. To do this you would need to be in hundreds of places at once. This is obviously not possible. But Vodafone enables you to connect with everyone you know through their products and services so you can be in many places at once.

In our latest television commercial we set out to show the capabilities of our 3G network and handsets. With this technology, you literally take the things you care about wherever you go. Whether it's a music collection, a favourite TV show, or the internet, it's now possible to carry it all around in your phone; and therefore Make the most of now.